Loobi
Energetic, curious, and always ready to inspire better habits.
LOOBI FAMILY
Meet the friendly faces of USLOOBI.
Loobi, Loomi, Toobi, and Toomi bring warmth, encouragement, and personality to the USLOOBI WALK experience.
A character family built around movement, kindness, and progress.
The Loobi Family gives USLOOBI a friendly identity. Each character helps make walking, learning, and daily progress feel more personal and encouraging.
Loomi
Kind, positive, and here to make every step feel more fun.
Toobi
The soft toy-style version of Loobi, designed to feel warm and comforting.
Toomi
The soft toy-style version of Loomi, bringing the same friendly spirit in a playful form.
Loobi and Loomi guide the walking experience.
Loobi and Loomi are the main USLOOBI companions. They help the app feel friendly, motivational, and easy to return to every day.
Loobi
Loobi brings energy, movement, and encouragement to the USLOOBI brand.
WalkingMotivationProgress
Loomi
Loomi adds kindness, positivity, and calm encouragement to the USLOOBI experience.
SupportKindnessConsistency
Toobi and Toomi bring the soft side of USLOOBI.
Toobi and Toomi are the plush-style versions of Loobi and Loomi. They can support future guides, friendly visuals, brand moments, and family-friendly content.
Toobi
The plush-style Loobi, soft, playful, and easy to love.
Toomi
The plush-style Loomi, gentle, friendly, and full of warmth.
More than decoration - they make the app feel human.
The USLOOBI character style.
The Loobi Family should always feel positive, friendly, safe, and encouraging. The characters are part of a walking and wellness brand, not a random cartoon collection.
FriendlyActivePositiveSafeWarmMotivationalFamily-friendlyProgress-focused
A family that can grow with USLOOBI.
As USLOOBI grows, the Loobi Family can support app screens, guides, videos, social media, educational content, and future brand moments.
App experience
Characters can support onboarding, motivation, tips, and progress moments.
Guides
Loobi and Loomi can make learning content feel simple and friendly.
Media
The character family can support future videos, launch content, and social posts.
Brand world
Toobi and Toomi can help make the USLOOBI world feel warmer and more memorable.
Follow the USLOOBI journey.
The Loobi Family will grow together with the USLOOBI WALK app as testing continues.
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